Online Coverage

Kolkata's first Treasure Hunting Market of recycling items opens on Dec 29

By Daily Hunt | Publish Date: 28th December, 2018 5:55PM

Kolkata, Dec 28 (HS): As Kolkata, the City of Joy is facing a massive threat of having one of the worst air qualities forcing more and more people to visit hospitals regularly for health check ups, the second campus of iLEAD, India's premiere institute for Media and Management studies in the city, has launched a unique initiative by introducing the city''s first ''Treasure Hunting Market '', based'' on the principles of selling recycling and reusable items. Announcing this new initiative a spokesman of iLead informed Hindusthan Samachar here today that since the city's bulk daily waste of more than 1000 tonnes was one of the major contributing factors to make Kolkata as one of the most polluted cities not only in India but in the whole world as well, the city''s first ever Treasure Hunting Market would become the latest and first of its kind initiative based on the use of recycling and reusable items of old materials to help reduce the city's bulk waste and deadly pollution. At the market, to be formally inaugurated in the second Campus tomorrow (Saturday, December 29) for a two day initiative before being held on every Sunday thereafter in the new year (2019), would have sundry goods, antiques and household items for sale, barter and traded at bargain basement prices. Stating that the concept of such treasure hunt market was very common and popular in Europe and the USA,the spokesman further informed that it also allowed the buyers to search and find vintage and antique pieces for home and household decorations at bargain basement prices. It is also one of the best opportunities to interact with vendors and shoppers and the cycling community in the city'', he said adding since everyone was on the hunt for the best items,these markets draw an early crowd and all the best items get sold early. ''So the earlier you arrive, the better it is'', he said.

Also added to the charm of the Treasure Hunt would be ''Food, Fun and Fiesta'' for all foodies and culinary enthusiasts, the iLead spokesman said adding among other Globally renowned Recycling Initiatives of the institute was launching a reading revolution in the streets of Kolkata with its street library movement. Based on the concept of recycling, hundreds of old, read or unwanted books from millions of houses in the city, these libraries had no membership fee and no traditional policy of borrow and lend. This helped to create a book loving community throughout the city. Being the pioneer of all recycling activities in the city, the Vertical Gardens of iLEAD has joined the league of Vertical Gardening in Mexico, Japan, France and Germany.

These gardens capture harmful gases and dust, helps produce more oxygen, besides improving the air quality and act as a heat barrier to reduce harmful solar radiation. Open to all visitors and sellers Kolkata''s first ever Treasure Hunting Market will remain open every Sunday between 9:00 am and 1:00 pm.

---

https://m.dailyhunt.in/news/india/english/hindusthan+samachar+english-epaper-hinsamen/kolkata+s+first+treasure+hunting+market+of+recycling+items+opens+on+dec+29-newsid-104999103

---

Kolkata's First Ever Treasure Hunting Market at ILEAD 2nd Campus

By The Retail Times | Publish Date: 1st January, 2019

Kolkata, January 01, 2019: Throughout the world Recycling, DIY, Vertical Gardens, Street Libraries and Treasure Hunt Markets are attempts to control and mitigate bulk waste and deadly pollution from creating more havocs and damages to life. Thanks to these movements we now have a second chance to save our only home, planet Earth.

iLEAD, India’s premiere institute for Media and Management studies in Kolkata now has its renowned and nationwide acclaimed 2nd campus based on the principles of recycling, reuse and reduce. The campus has floors made with papercrete, ceilings covered with thermocol for thermal and acoustic insulation, chandeliers made from discarded bottles, flower beds made from old tyres and even sitting tools made from old barrels starting on 29th December 2018- the first week it will be held on 29th and 30th December and from there onwards it will be held every Saturday.

Today the city is facing a massive threat due to the worst air quality in its air pollution history. Due to the life threatening air quality of the city, families are being thrown into a spiraling cycle of hospital visits and critically poor health and financial trouble, impacting their productivity and ability to participate in the economy.

Treasure Hunting Market at iLEAD

The city’s bulk waste is also one of the major factors that contributed to its downfall to one of the most polluted city in India. Kolkata’s first ever Treasure Hunting Market at iLEAD 2nd campus is the latest and first of its kind initiative based on recycling and reuse of old materials that will help to reduce the city’s bulk waste and deadly pollution. At the market sundry goods, antiques and household items will be sold, bartered and traded at bargain basement prices every Sunday.

The treasure hunt market is a very popular concept in Europe and US and allows you to search and find vintage and antique pieces for your home and household items at bargain basement prices. It is also one of the best opportunities to interact with vendors and shoppers and build a recycling community in the city. Since everyone is on the hunt for the best items, these markets draw an early crowd and all the best items get sold early. So the earlier you arrive, the better it is. Also added to the charm of the Treasure Hunt will be Food Fun Fiesta for all the foodies and culinary enthusiasts.

Other Globally renowned Recycling Initiatives of iLEAD

In the last one year itself iLEAD also started a reading revolution in the streets of Kolkata with its street library movement, based on the concept recycling hundreds and hundreds of old, read or unwanted books from millions of houses in the city. These libraries with no membership fee and no traditional policy of borrow and lend helped to create a book loving community throughout the city.

Being the pioneer of all recycling activities in the city, the Vertical Gardens of iLEAD has joined the league of Vertical Gardening in Mexico, Japan, France and Germany.

These gardens capture harmful gases and dust, helps to produce more oxygen, improve air quality and also act as a heat barrier to reduce harmful solar radiation. Open to all visitors and sellers this Treasure Hunting Market begins on 29th December and will be held every Sunday between 9:00am – 1:00 pm.

---

http://theretailtimes.co.in/kolkatas-first-ever-treasure-hunting-market-ilead-2nd-campus/

---

About iLEAD:

Institute of Leadership, Entrepreneurship and Development (iLEAD) is one of the premier Media and Management School of Kolkata having world class infrastructure excellent teaching and non teaching staff and is using latest educated technologies and is affiliated to West Bengal University of Technology (WBUT) and is located in the heart of the City. To know more about iLEAD, one can visit : www.ilead.net.in