Strategic management is no longer the preserve of top management. The middle manager is now being perceived as a very important cog in the strategic management process. Though they contribute to formulation and implementation of strategy and of solving problems that define the direction of the firm, many middle level managers are not aware of the formal processes and tools of strategic management. Thinking primarily at the functional level, often binds organizations into silos of partitioned thought. A strategic perspective enables liberation from these silos, and promotes achievement of goals at the organization level. In recent years, there has been a lot of discussion on organizational competencies and resources as the starting point of strategy. However, many organizations still continue with the traditional strategic management framework as their formal mechanism for planning. Yet, many leaders and managers implicitly use the resource based logic in making strategic decisions. This program intends to explicate the role of industry analysis, innovation focus and resource based thinking in strategizing for growth.

Program Objectives

Premier certification from XLRI Jamshedpur

Career Enhancement

Program USP

Recognized certification coming from a reputed institute like XLRI

XLRI is among the top 10 Indian B-schools & a pioneer in starting the program of this kind not only in India but in Asia-Pacific. Course content and structure designed entirely by XLRI

One of the most rigorous and quality online programs in the country in management

Specifically designed for working executives with all the flexibility benefits of Interactive Onsite Learning.

Lectures imparted by eminent faculty from XLRI and Industry experts.

Virtual Live program with real time experience.

In case of absenteeism. Student can request for an archive of the session.

Seamless technology that can transmit lecture videos effectively at high speed home broadband connection.

No complicated hardware or software installations required.

Faculty

Program Director

Manoj T Thomas is currently Associate Professor and Chairperson, Strategic Management Area at XLRI: Xavier School of Management. For the last nine years during his tenure at XLRI, he has been teaching courses on Strategic Management, Resource Based Strategy, Corporate Sustainability, International Management and Entrepreneurship. Prior to XLRI he has worked for nearly eight years in research and consulting. His research interests are in the area of resource based strategy and technology management, and he has several national and international publications in these areas. A civil engineer by training, he also has post graduate qualifications in management, an MPhil in economics and a doctorate in management. He also serves as an independent non-executive director in the Boards of Tata Sponge Iron Ltd. and Tata Steel SEZ Ltd.