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iLEAD

Advanced International Diploma in Marketing Practice

An opportunity to develop a Global Career in Marketing

iLEAD (Institute of Leadership Entrepreneurship and Development) and Cambridge Marketing College (CMC), UK launched international certification programme in Advanced International Diploma in Marketing Practice in Eastern India for Students and Professionals.


Important Links:

Download Program Brochure

Download Application Form

Alumni Feedback for Cambridge Marketing College​


Awarding Body

Cambridge Marketing College, UK


Pedagogy

This particular qualification curriculum has been specially developed with the Indian perspective in mind while the course provides one with the most modern insight and practices prevailing in the global scenario.

Application-oriented courses which aim to develop the skills required for today’s marketers to become globally successful.

Experienced Marketing Professionals enlisted as tutor by Cambridge Marketing College will deliver the sessions.

Regularly updated course materials will be provided by Cambridge Marketing College, UK.

Contemporary and relevant case studies based on the international scenario will be provided by Cambridge Marketing College, UK.

Case study based highly interactive model will be followed to deliver the course.

Evaluation will be done on the basis of examination/ assessment, live project and work performance by Cambridge Marketing College, UK.

Ask your query

91.8334878444/ +91.8335866691/ +91.9830015207/ +91.33.40182000/02

professional.courses@ilead.net.in

Download Brochure


Quick Look

  • Eligibility Criteria Open or Close

    Post Graduate in any discipline from a recognized University.
    OR
    Graduate in any stream from a recognized University and have successfully completed International Diploma in Marketing Practice [Basic] from iLEAD-CMC
    OR
    Graduate in any stream from a recognized University with more than 2 years of work experience in Sales & Marketing team.


    Selection process

    Past academic & work performance record

    Interview


    Admission Process

    Download Application Form 

    Email the duly filled application form to professional.courses@ilead.net.in

    Merit list will be prepared on the basis of Academic and Work Performance

    Interview date will be intimated to the shortlisted candidates  by the admission team

  • Course Structure Open or Close

    Modules
    M-I: Essential Marketing Theory-II
    M-II: Marketing Planning-II
    M-III: Marketing Research –II
    M-IV: Integrated Communication-II

     

    Evaluation

    Monthly MCQ for assessing Self Study

    Assignment

    Case Evaluation

    Work Performance Evaluation

    At the end of the course, students are required to write an analysis of a real company. This allows the students to apply their learning to a real situation. The student may choose a company that they work for, one they have personal knowledge of or may be based on a case study. The analysis will be of 4-6 pages in length in table format (not an essay).

    Final Project Presentation & Viva

    End of module evaluation - An evaluation after each module. 90 Minutes to 120 minutes exam on 100 marks

    End of session evaluation – The final evaluation 90 Minutes to 120 minutes exam on 100 marks

  • Course Fees Open or Close

    To find out details, call us at +918334878444/ 8335866691+91.33.40182000/02 or mail us at professional.courses@ilead.net.in

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