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Digital Marketing
Digital Marketing is one of the most sought after professions today and it follows the rapid evolution of social, internet and mobile marketing. No matter where you are, what jobs you are in and whatever your age is, learning Digital Marketing is always an advantage that could earn you extra income or your next job with great pay package. By learning Digital Marketing you could build your own website and promote it, build your own YouTube channel and market it and even have millions of followers from all over the world even by staying inside the comforts of your home.
Scope:
40% of the world`s population uses social media such as Facebook, YouTube, Linked In, Snapchat, Instagram and Twitter
Most of the world`s population spends at least 30 hours online per month
50% of the internet user base is from Asia
Digital marketing today has more than 12.7% of all ad spending and at least 10% of the total advertising budget
Some job profiles in digital marketing are –
PPC (Pay Per Click) Executive
SEO Specialist
SMO (Social Media Optimization) Executive
Digital Marketing Executive
Content Writer and much more
Ask your query
91.8334878444/ +91.8335866691/ +91.9830015207/ +91.33.40182000/02
professional.courses@ilead.net.in
Quick Look
- Course Structure Open or Close
Level - Beginners
Introduction to Digital Marketing
Website Planning and Creation
Search Engine Optimisation (SEO)
Search Engine Marketing
Social Media Marketing
Web Analytics
Digital Media Planning and Buying
Email Marketing
Mobile Marketing
Online Reputation Management
Video Marketing
Course Fee – Rs 6,999
Duration – 15 hours
Level - Advance
Search Engine Optimization (SEO): 30 Hours
SEO introduction
On-page, off-page
Keyword research
On page practical on website using yoast SEO plugin
off-page practical
sitemap, robots.txt, anchor text
SEO audit
SEO Tools
PPC
Display ads on Google and more
and/or Social Media Marketing: 30 Hours
Facebook Marketing
Page vs Profile
Creating a page
Page analytics
Facebook ads
Ad objectives
Audience
Linkedin Marketing
Creating a Professional profile
Linkedin ads
Twitter Marketing
Creating a profile
Tweet, retweet, list, moments
Tweetdeck
Twitter ads
Video Marketing
Creating a YouTube channel
YouTube channel optimization
Creating a video ad
Course Fee – Rs 9,999
Duration – 30 hours
Class Timings – Saturday and Sunday
Note: Students can either opt for the SEO based course or Social Media Marketing or both. However, the fee for each will be Rs. 9,999/- only.