The Program is specially designed for individuals wishing to pursue a career in Sales & Marketing. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on ‘cutting edge’ issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues. The program faculty will focus on synergy between in-field practice and in-class learning. The program would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales.

The program will help the participant to:

Understand & identify the challenges in today’s market place

Understand the Conceptual frameworks in sales and marketing

Understand Customer and Market Orientation for business success

Understanding the roles and responsibilities of a manager dealing with sales and/or marketing

Be able to learn how to manage, motivate and lead sales and marketing teams

Understand the fundamentals of channel design and development

Program USP

Recognized Certification from the foremost B School in the country

Learning from the best faculty in India and Industry Experts

Case studies and simulations

Continue earningwhile you gain a high quality Certification and improve eligibility for better job profiles with a recognized certification

Library Access

Alumni membership of IIMC present globally - which has its own sets of advantages for identity, brand value, and marketability of the participants

Selection

Applications with Credentials & Corporate Nominations followed by an Entrance Test for which the cut off scores will be specified by IIMC

Schedule & Duration

Schedule

Thursdays 6:45 PM – 9:45 PM; Sundays 3:30 PM – 6:30 PM

Note: 66% attendance is mandatory per module

Duration

1 year

Total Numbers of Hours

180 hours on IOL + 7 days on Campus

Who Should Attend

Junior & Middle level executives looking to making a career in Sales and Marketing in Pharma, FMCG, Banking & Financial Services, Industrial products etc.

Faculty

Program Directors

Prof. Ritu Mehta & Prof. Prashant Mishra