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Executive Program in Sales & Marketing
The Program is specially designed for individuals wishing to pursue a career in Sales & Marketing. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on ‘cutting edge’ issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues. The program faculty will focus on synergy between in-field practice and in-class learning. The program would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales.
The program will help the participant to:
Understand & identify the challenges in today’s market place
Understand the Conceptual frameworks in sales and marketing
Understand Customer and Market Orientation for business success
Understanding the roles and responsibilities of a manager dealing with sales and/or marketing
Be able to learn how to manage, motivate and lead sales and marketing teams
Understand the fundamentals of channel design and development
Program USP
Recognized Certification from the foremost B School in the country
Learning from the best faculty in India and Industry Experts
Case studies and simulations
Continue earningwhile you gain a high quality Certification and improve eligibility for better job profiles with a recognized certification
Library Access
Alumni membership of IIMC present globally - which has its own sets of advantages for identity, brand value, and marketability of the participants
Selection
Applications with Credentials & Corporate Nominations followed by an Entrance Test for which the cut off scores will be specified by IIMC
Schedule & Duration
Schedule
Thursdays 6:45 PM – 9:45 PM; Sundays 3:30 PM – 6:30 PM
Note:Â 66% attendance is mandatory per module
Duration
1 year
Total Numbers of Hours
180 hours on IOL + 7 days on Campus
Who Should Attend
Junior & Middle level executives looking to making a career in Sales and Marketing in Pharma, FMCG, Banking & Financial Services, Industrial products etc.
Faculty
Program Directors
Prof. Ritu Mehta &Â Prof. Prashant Mishra
Ask your query
91.8334878444/ +91.8335866691/ +91.9830015207/ +91.33.40182000/02
professional.courses@ilead.net.in
Quick Look
- Eligibility Criteria Open or Close
Applicants should be working professionals/self-employed.
Graduates/Post graduate degrees recognized by UGC/AICTE in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)] in either or both graduation/post graduation.
Minimum 2 years of work experience (full-time paid employment) post completion of Graduation as on Application Closure Date.
Selection will be based on entrance test.
Certification:
IIM Calcutta shall carry out the examination and evaluation required for certification. IIM Calcutta will directly award a certificate of completion to participants who complete the programme successfully. Giving feedback on the programme is an integral part of the completion requirements of the programme.
- Course Structure Open or Close
Level 1: General Management for Marketing Level 2: Specialized Modules in Marketing Module 1: Fundamentals of Management
Module 2: People Skills for Sales & Marketing Professionals
Module 3: Marketing Management
Module 4: Digital Marketing
Module 5: Market Analytics
Module 6: Consumer Behaviour
Module 7: Sales & Distribution Management
Module 8: Product and Brand Management
Module 9: Services Marketing
Module 10: Marketing Strategy
Module 11: Integrated Marketing Communications
Module 12: B2B Marketing
- Course Fees Open or Close
Program Fees
Application Fee INRÂ 2000/- Program Fee INR 1,60,000/- + Service Tax Registration Fee INRÂ 4,000/- + Service Tax Campus Fee INR 35,000/- + Service Tax Total Fee Â
Program fees are payable online or through DD drawn in favour of “Hughes Communications India Limitedâ€.
Campus fees will be payable by student directly to “Indian Institute of Management Calcuttaâ€.
Campus fees will be communicated at the time of Induction.
Fee once paid is neither refundable nor transferable towards any other student/program/batch.
Service tax will be charged at prevailing rates (currently 15%).
Important Dates:
Last Date of Application: 10th March 2017
Last Date for Payment of Fees: 23rd March, 2017
Orientation and briefing: 25th March, 2017
Class Start Date:Â March 2017
Installment Details
Installment Date Amount INR I 23rd March 2017 INR 65,000/- + INR 4,000/- + S.Tax II 25th June 2017 INR 55,000/- + S.Tax III 25th Sep 2017 INR 40,000/- + S.Tax
- Application Process Open or Close
Please fill in your contact details in the form and our sales team will get in touch with you shortly.
- Learning Experience Open or Close
The Program will enable the participant to:
Understand & identify the challenges in today’s market place
Understanding the roles and responsibilities of a sales manager
Understand the Customer and Market Orientation for Business Success
Understand the Conceptual framework for sales and marketing
Be able to learn how to manage, motivate and lead sales team
Understand the fundamentals of channel design, development and management decisions