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Customer interaction has assumed a far greater role in digitally connected world. The volume of customer interactions for a modern organization has risen to an unprecedented number. It is now critical for a firm to streamline the way customer interactions are carried out and train the personnel in effective customer service to derive maximum customer lifetime value.
This pioneering programme from one of leading B-Schools in India; iLEAD in collaboration with IIM Rohtak, provides unique opportunity to firms as well as executives and job seekers. The programme, Customer Service Management, caters to very specific function and aims to allay the challenges customer facing executives face.
Teaching through real life scenarios
Very targeted and carefully selected curriculum
No other programme for the particular target from any premier B-School
Participants get an edge in very crowded and competitive space
Premium certification from one of the leading B-Schools in India
Teaching through real life scenarios and case studies
Prepare participants for increasingly demanding customer service landscapeÂ
The IIMR faculty includes a blend of academic excellence and Top management industry experience.
Graduates (10+2+3) / Post Graduates in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)] recognized by UGC/AICTE.
Maximum 5 years of work experience
Retail Applications + credentials and Corporate Nominations
Selection will be: i) Highly Selective ii) Selective iii) Moderate
CSM Overview
   Understanding CSM    Impact, Customer Lifetime value |
Managing customers
   Portfolio    CLV management    Customer profitability    Loyalty programs |
Customer lifecycle
   Acquisition    Retention |
B2C customers |
Customer Satisfaction
   Concepts and metrics    Building trust |
Communication
   Managing Interactions |
Managing Grievance/complaint |
Pricing fundamentals
   Price, Costing, Margins |
Leveraging Customer relationships
   Delighting customers |
OB/HR
   Team building, motivation |
Theory & Practical Inputs
Case study approach.
Assignments, E-Learning, & Business Simulation
For Indian Students | |
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Application Fee | INRÂ 2,300/- (inclusive of S.Tax) |
Program Fee | INR 32,000/- + Service Tax |
Courseware/Study Material Fee | INR 1,500/- + Service Tax |
Total Fee | INR 33,150/- (without Application Fee) |
Service tax will be charged at prevailing rates (currently 15%).
Last Date of Application: 18th October, 2016
Last Date for Payment of Fees: 14th November, 2016
Academic Briefing:Â TBD
Class Start Date: 15th November, 2016
I | 14th Nov 2016 | INR 17,500/- + S.Tax |
II | 14th Dec 2016 | INR 16,000/- + S.Tax |
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