Event On : 08 Aug 2019

Eicher Group Foundation and TRAX had come together at iLEAD for the project "Safe Road Users Initiative". The aim of the project is to encourage young people in 15 different colleges of Kolkata to use standardized helmets.

Their objective is to 'empower students with road safety knowledge to take action', 'to develop safe riding behavior' and 'to distribute the helmets to the precise target'.

As part of global and local social welfare commitments to support regional improvement of social welfare activities on a group wide basis, Eicher Group and TRAX aim to raise awareness on the importance of standardized helmets.

"Correct helmet use can lead to a 42% reduction in the risk of fatal injuries and a 69% reduction in the risk of head injuries" - Global Status Report on Road Safety 2018 (WHO).

During the visit, the students of iLEAD were given a brief idea about the importance of using standardized helmets while riding a two wheeler and also such helmets were distributed among the students to spread further awareness.